Lecture: Industrial Economics of the Pharmaceutical Sector

Topics of the Lectures

Eonomic importance of the pharmaceutical sector

What society expects from pharmaceuticals

Central conditions of supply

Central conditions of demand

Market structure: access and concentration

Regulation of the German health care sector

Patents and privileges

Methods of clinical and economic assessment of pharmaceuticals

Research, development & financing

Product strategies

Pricing

Marketing & Sales

Cooperations and M&A

Forecast: Future developments of the pharmaceutical industry