Lecture: Industrial Economics of the Pharmaceutical Sector
Topics of the Lectures
Eonomic importance of the pharmaceutical sector
What society expects from pharmaceuticals
Central conditions of supply
Central conditions of demand
Market structure: access and concentration
Regulation of the German health care sector
Patents and privileges
Methods of clinical and economic assessment of pharmaceuticals
Research, development & financing
Product strategies
Pricing
Marketing & Sales
Cooperations and M&A
Forecast: Future developments of the pharmaceutical industry
